Chipotle recently made a video depicting agriculture in a negative and untruthful way.
Take a look:
We watched the video and discussed it in our public relations in ag class and here is my friend and I’s response:
People who do not understand the industry are so gullible to believe everything that is presented to them, such as what is presented in the Chipotle video. Everyone needs to understand that they are more worried about their game app than the message they have produced. The message portrayed in the video needs to be fought against with facts. The images within the video are not even true. It gives the agriculture industry even more of a reason to get our stories out there. How is anybody going to see the true side of the story if the agriculturalists are not putting it out there to be viewed? We need to get our stories out there!